May Training - Organic Strategy Conten

In addition to learning how to create engaging and consistent content, participants were encouraged to utilize social media analytics to evaluate content performance and guide future communication strategies. The training also emphasized the importance of organic approaches in building long-term relationships with audiences, rather than relying solely on paid promotions.

Through this training, the Public Relations team is expected to develop more relatable and human-centered statistical narratives, while leveraging digital platforms as active and productive spaces for interaction. This digital communication transformation is part of BPS’s broader effort to strengthen public statistical literacy and build trust in official data.